SalesWise Academy

We teach selling and influencing for engineers and other technical professionals who love their product but not selling. Click here to learn more

Meet the Saleswise Team

Nicki Weiss, Founder, Strategist, and Lead Coach/Trainer

A certified professional leadership coach, master trainer, and workshop leader, Nicki Weiss brings over 25 years of experience to sales leaders and teams. Clients are delighted with the results they see, based on her ability to help them create practical strategies and effective tactics that drive more revenue.

Since 1992, Nicki has worked with more than 20,000 sales professionals including manufacturers, distributors, manufacturers' rep firms, pharmaceuticals and biotech. Clients describe her coaching and training style as fun, energetic, challenging, warm, grounded in common sense and focused on results. Earlier in her career, Nicki held sales and sales leadership positions, consistently achieving top-ranking status.

Nicki is a thought leader in the areas of sales, leadership, and team development. She is a regular contributor to industry trade publications, and has been quoted in various magazine and newspaper articles, including The Toronto Star. Nicki speaks at conferences throughout North America, and hosts the wildly popular educational teleforums for industry associations. Nicki co-chaired the International Coach Federation’s PRISM award committee, recognizing corporations committed to organizational excellence through coaching their executives and senior management teams.

Outside work, Nicki's hobbies include regular exercise, gardening, and skiing, all of which are hard on the knees and remind her that life is about the journey, not the destination.





















































Joanne McLean

Joanne is a principal in Soulzatwork. Joanne and Nicki have been collaborating since 2005.

Joanne is passionate about leadership and supporting leaders to be authentic and courageous in shifting the status quo. She has worked with hundreds of leaders in her career in employee health, business development, marketing communications and HR in the high tech and pharmaceuticals prior to starting Soulzatwork in 2003.

Her clients call her a strategic thinker - an inspiration, irreverent and challenging as she invites them to push the limits of what they thought possible for their leadership.

Sophie Boyko, NCC | PCC | ORSC

Entrepreneurial spirited from a young age, Sophie has owned a franchise, founded her own retail business and has acted as a consultant and coach to some of North America’s largest organizations. Sophie’s credentials include more than 15 years of sales leadership success as a business development director, training program designer, facilitator and executive coach.

Sophie coaches executives and their teams to achieve unprecedented results. She has coached programs as large as 500 participants, co-facilitate programs as large as 300 participants and specializes in small groups and one-on-one. Her expertise in human behavior and how it relates to strategy, leadership, team effectiveness and exceeding sales targets are invaluable.

Mary Ellen Sanajko

Mary Ellen brings her lightening-sharp wit, great sense of humour, and extensive business experience to the coaching world. She truly is creativity, analytics, and insight wrapped into one package. Constantly calling her clients forward with an energetic and engaging approach, Mary Ellen reminds them of all they can be. No one gets to play small. In return, clients accomplish more than they ever dreamed.

In addition to her MBA, she has trained with Coaches Training Institute (CTI) and received certification as a Certified Professional Co-Active Coach (CPCC). She is also certified in Organizational & Relationship Systems Coaching (ORSC), the first ever ICF-approved team coach certification; a practitioner of neuro-linguistic programming (NLP); and a certified leader of the “Caring for Your Soul in Matters of Money®” workshop.

Bryan C. Shirley, CPMR

Bryan is an expert in all the issues facing manufacturers’ rep firms, helping manufacturers work more positively and productively with their outsourced reps, and acting as an interim sales manager.

He specializes in helping organizations grow their sales with a proven New Business Opportunities process, a wildly different (and effective) approach to Strategic Planning, and deep insights into the rep/manufacturer relationship. He is the former President/CEO of MANA, the largest representative association in North America, and was the President/CEO of COLRUD Corporation, a premier manufacturers’ representative organization in the Philadelphia area, covering six states with sales in excess of $50 million. He has served on many Board of Directors and Executive Committees.

Mark Bowden

Mark Bowden is the creator of TruthPlane, a unique model of training for anyone who has to communicate to an audience, and his techniques are now used by top executives and political leaders around the globe who want to gain an advantage beyond words when they speak. He has a reputation for being one of the world’s expert performance trainers, and he is a highly sought-after trainer in business communication at universities including McGill and the international top 10 business school Schulich at York University in Toronto. His client list of leading businesspeople, teams, and politicians currently includes presidents and CEOs of Fortune 50 companies and prime ministers of G8 powers. He gives business presentation training to groups and keynote speeches worldwide on persuasive and influential verbal and nonverbal language and communication structures to stand out, win trust, and profit.

His book Winning Body Language: Control the Conversation, Command Attention, and Convey the Right Message without Saying a Word is translates into five languages and is a category best seller world-wide.

Paul Chato, CEO, Your Web Department

It's hard enough to succeed in one career. Paul has succeeded in four different pursuits. At first pursing a potential career in nuclear physics, Paul chose, instead, to develop his creative skills. After graduating from Ryerson's Radio Television Arts he started Chato Art Ink, one of Toronto's more successful independent design firms. He stopped designing to take up comedy helping to form the now legendary Frantics Comedy Troupe, and will be forever remembered as Mr. Canoehead, “Canada’s aluminum-headed crime fighter.” Paul then joined the Canadian Broadcasting Corporation rising up to the position of Head of TV Comedy. After considering a move down to Los Angeles to take up a position as VP of development at a major Hollywood studio, Paul instead chose to exercise his interest in computers. Paul started Electramedia and in the intervening years produced the hugely successful CD-ROM game Jewels of the Oracle, hundreds of corporate presentations, videos and Internet sites. Since 1997 Electramedia switched its focus 100% to the Internet and most recently has become Your Web Department™, the worlds first and only hosted website management system that lets people update and design their websites without programming. YWD is primarily directed at small businesses and the design community and has clients all over the world.

Patricia Davies

Award-winning writer Patricia Davies ( edits the SalesWise newsletter. In her Real Words Workshops, Patricia passes on her years of experience to participants so they never have to hear these words again: “I don’t understand what you are getting at here.”

Traci Kerfont, Kerfont Designs and Virtual Assistance

Traci Kerfont provides design, logistics planning and virtual assistance services for executive and team coaches. Prior to starting Kerfont Design in 2004, Traci spent over 15 years in the high tech sector in project management, creative design and administrative services. 

Traci is known for her tenacious and focused follow up and coordination of projects and people.  She is skilled at her publishing, creative designs and for her eye catching layouts in a range of visual and program materials.  Traci keeps people and projects on time and on budget.

Sharon Miller

Established in December, 2000, CoachingWorks provides coaching, training, and development services in the areas of leadership effectiveness, leveraging teams and high potential employees, executive transition, communication and relationship dynamics, and sustainability.

Sharon was awarded the Gold Medal in Commerce & Finance from the University of Toronto. For the first 10 years of her career, she traded financial securities and managed a corporate sales desk, where she was noted as one of the top 3 salespeople industry-wide in money market securities. For the next 10 years, she was a Senior HR Business Partner, working strategically with individuals as senior as Vice-Chair. She was regularly deemed a high potential, exceptional performer, and has managed teams in both line and staff functions. In 2000, she went back to school to become professionally certified as a coach and continues to upgrade her skills in leadership and team effectiveness and high performance.

Bree Romain, Executive Assistant

Bree has been a part of the SalesWise team since 2006. She assists Nicki with client requests, teleforums and website maintenance. Bree is a graduate of the University of Guelph and has her own business designing jewellery. Contact